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White Label

The White Label Collection encompasses our original products, powered by plant-derived ingredients to refresh your scalp, leave your hair looking bouncy and gleaming, and create an exquisite sensory experience. You can smell the lavish dose of extracts in many of the formulas, or feel the tingly-clean sensation they create. The White Label Collection also includes our crossover products: Everyday Beautiful Shampoo and Conditioner, which incorporate many of the same technologically advanced ingredients found in our Black Label Collection at half the strength. It’s our way of making the highest levels of haircare performance more accessible.

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Rejuvenating OilRejuvenating Oil
Sale priceFrom $45.00

Rejuvenating Oil

Moisturizing + Repairing

Peppermint Avocado Scalp ScrubPeppermint Avocado Scalp Scrub
Sale price$88.00

Peppermint Avocado Scalp Scrub

Clarifying + Scalp Invigorating

Peppermint Avocado ShampooPeppermint Avocado Shampoo
Sale priceFrom $16.00

Peppermint Avocado Shampoo

Clarifying + Scalp Invigorating

Everyday Beautiful ShampooEveryday Beautiful Shampoo
Sale priceFrom $52.00

Everyday Beautiful Shampoo

Clarifying + Shine Enhancing

Weightless Volumizing ShampooWeightless Volumizing Shampoo
Sale priceFrom $16.00

Weightless Volumizing Shampoo

Gentle + Hydrating

Gentle Conditioning ShampooGentle Conditioning Shampoo
Sale priceFrom $36.00

Gentle Conditioning Shampoo

Color + Fragrance-Free

Icelandic Blonde ShampooIcelandic Blonde Shampoo
Sale priceFrom $48.00

Icelandic Blonde Shampoo

Blonde + Grey Tone Correcting

Anti-Flake Relief Shampoo LiteAnti-Flake Relief Shampoo Lite
Sale price$60.00

Anti-Flake Relief Shampoo Lite

Itchy + Dry Scalp Savior

Sold outNordic Wood Hair + Body ShampooNordic Wood Hair + Body Shampoo
Sale priceFrom $60.00

Nordic Wood Hair + Body Shampoo

Invigorating + Purifying

Santa Fe Hair + Body ShampooSanta Fe Hair + Body Shampoo
New
Sale priceFrom $60.00

Santa Fe Hair + Body Shampoo

Balancing + Soothing

Peppermint Avocado ConditionerPeppermint Avocado Conditioner
Sale priceFrom $22.00

Peppermint Avocado Conditioner

Scalp Invigorating + Volumizing

Gentle ConditionerGentle Conditioner
Sale price$40.00

Gentle Conditioner

Color + Fragrance-Free

Lightweight Deep ConditionerLightweight Deep Conditioner
Sale priceFrom $18.00

Lightweight Deep Conditioner

Hydrating + Smoothing

Everyday Beautiful ConditionerEveryday Beautiful Conditioner
Sale priceFrom $56.00

Everyday Beautiful Conditioner

Hydrating + Color Care

Weightless Volumizing ConditionerWeightless Volumizing Conditioner
Sale priceFrom $20.00

Weightless Volumizing Conditioner

Gentle + Hydrating

Weightless Volumizing Hair MasqueWeightless Volumizing Hair Masque
Sale price$68.00

Weightless Volumizing Hair Masque

Moisturizing + Revitalizing

Sold outLovin' Leave-In ConditionerLovin' Leave-In Conditioner
Sale price$34.00

Lovin' Leave-In Conditioner

Smoothing + Moisturizing

Sold outJet Set Precision Control Hair SprayJet Set Precision Control Hair Spray
Sale price$50.00

Jet Set Precision Control Hair Spray

Volume + Texture Play

Everyday Beautiful Dry ShampooEveryday Beautiful Dry Shampoo
Sale price$58.00

Everyday Beautiful Dry Shampoo

Refreshing + Rejuvenating

Weightless Volumizing Insta-Thick
Sale price$60.00

Weightless Volumizing Insta-Thick

Thickening + Finishing

Detangling Toning MistDetangling Toning Mist
Sale priceFrom $19.00

Detangling Toning Mist

Smoothing + pH Restorative

Weightless Conditioning WaterWeightless Conditioning Water
Sale priceFrom $28.00

Weightless Conditioning Water

Hydrating + Shine Enhancing

Weightless Mega Curl EnhancerWeightless Mega Curl Enhancer
Sale price$52.00

Weightless Mega Curl Enhancer

Hydrating + Frizz-Fighting

Maui Wowie Beach MistMaui Wowie Beach Mist
Sale price$34.00

Maui Wowie Beach Mist

Thickening + Texture Enhancing

Maui Wowie Volumizing MousseMaui Wowie Volumizing Mousse
Sale price$42.00

Maui Wowie Volumizing Mousse

Thickening + Texture Enhancing

Anti Frizz Formula 57Anti Frizz Formula 57
Sale price$50.00

Anti Frizz Formula 57

Shine + Frizz Control

Styling GelStyling Gel
Sale price$28.00

Styling Gel

Texturizing + Defining

Luxe WaxLuxe Wax
Sale price$45.00

Luxe Wax

Shaping + Matte Finish

4 Step Discovery Kit4 Step Discovery Kit
Sale price$85.00

4 Step Discovery Kit

Bestselling + Detoxifying

Sold outWeightless Collection Discovery KitWeightless Collection Discovery Kit
Sale price$55.00

Weightless Collection Discovery Kit

Gentle + Hydrating

Weightless Volumizing Collection Detangling KitWeightless Volumizing Collection Detangling Kit
Sale price$95.00

Weightless Volumizing Collection Detangling Kit

Gentle + Hydrating

White Label Collection SamplerWhite Label Collection Sampler
$12 Site Credit
Sale price$12.00

White Label Collection Sampler

sample + discover

Returns

Accepted within 30 days

FREE SHIPPING

On all orders $75+ (excludes HI, AK)

DELUXE SAMPLES

Included with every order

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