Icelandic Blonde Shampoo

$48.00

The perfect match for blonde or silver hair. Our gentle shampoo contains Plum Extracts that neutralize the appearance of brassy, yellow tones and illuminate highlights to deliver a bright and shiny, cool-toned effect.

Size:

7.4 fl. oz. (220 ml) 32 fl. oz. (947 ml)

Variant

Quantity:

All Hair Types
Color Treated

More Information

Gives blonde and silver hair a brighter, glossier look.

Time-released botanical hydrators make hair feel supple and manageable.

Plum extracts leave color looking cool – not brassy or yellow.

Grapeseed Oil adds an extra layer of moisture to keep blond highlights looking multi-dimensional and salon-fresh.

Ingredients

Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Stearate, Acrylates Copolymer, Sodium Chloride, Cocamide MEA, Prunus Domestica Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Sodium LauroylSarcosinate,Glycerin, Guar Hydroxypropyltrimonium Chloride, Decylene Glycol, Caprylyl Glycol, Phenoxyethanol, Mica, Citric Acid, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730).

The inspiration:

I found that most color-toning shampoos contain extreme levels of artificial fragrance and harsh detergents that dry out your hair so that it can absorb more purple pigment. I wanted to create something different: a refreshingly light, color-toning shampoo that's gentle and moisturizing, and creates more even and flattering results. I was inspired by the lovely violet tones and naturally fresh, fruity scent of plum concentrate. It works with your hair’s natural porosity to cancel out brassiness and make blonde and silver hair look bright and illuminated. I hope that you feel like you’ve just had your color retouched each time you use it.

The fragrance:

Plum

Shop this scent

How to use

Apply to wet hair; work into a lather. Rinse well.

The Icelandic Blonde Shampoo or the purple shampoo as I call it is grades above any other of the purple shampoo brands. It's subtle treatment of any brassiness in my blonde is miraculous. The texture of the shampoos along with the beautiful scent is amazing and worth every penny.

Pam G.

I've tried several shampoos designed to counteract brassiness in blonde hair, and this is my favorite! It has a rich lather, but doesn't dry my hair out like some of the others.

Kathleen M.

I'm so impressed with this shampoo. It has helped my platinum stay cool and I haven't had to go to the salon for a touch-up yet. I feel better knowing it's not stripping my already damaged hair too.

Celine B.

Returns

Accepted within 30 days

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