Icelandic Blonde Shampoo

$50.00

The perfect match for blonde or silver hair. Our gentle shampoo contains Plum Extracts that neutralize the appearance of brassy, yellow tones and illuminate highlights to deliver a bright and shiny, cool-toned effect.

Size:

7.4 fl. oz. (220 ml)

Variant

Quantity:

All Hair Types
Color Treated

"Editor's Choice Best for Split Ends" - Elle

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More Information

Gives blonde and silver hair a brighter, glossier look.

Time-released botanical hydrators make hair feel supple and manageable.

Plum extracts leave color looking cool – not brassy or yellow.

Grapeseed Oil adds an extra layer of moisture to keep blond highlights looking multi-dimensional and salon-fresh.

Ingredients

Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Stearate, Acrylates Copolymer, Sodium Chloride, Cocamide MEA, Prunus Domestica Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Sodium LauroylSarcosinate,Glycerin, Guar Hydroxypropyltrimonium Chloride, Decylene Glycol, Caprylyl Glycol, Phenoxyethanol, Mica, Citric Acid, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730).

The inspiration:

I found that most color-toning shampoos contain extreme levels of artificial fragrance and harsh detergents that dry out your hair so that it can absorb more purple pigment. I wanted to create something different: a refreshingly light, color-toning shampoo that's gentle and moisturizing, and creates more even and flattering results. I was inspired by the lovely violet tones and naturally fresh, fruity scent of plum concentrate. It works with your hair’s natural porosity to cancel out brassiness and make blonde and silver hair look bright and illuminated. I hope that you feel like you’ve just had your color retouched each time you use it.

The fragrance:

Plum

Shop this scent

How to use

Apply to wet hair; work into a lather. Rinse well.

The Icelandic Blonde Shampoo or the purple shampoo as I call it is grades above any other of the purple shampoo brands. It's subtle treatment of any brassiness in my blonde is miraculous. The texture of the shampoos along with the beautiful scent is amazing and worth every penny.

Pam G.

I've tried several shampoos designed to counteract brassiness in blonde hair, and this is my favorite! It has a rich lather, but doesn't dry my hair out like some of the others.

Kathleen M.

I'm so impressed with this shampoo. It has helped my platinum stay cool and I haven't had to go to the salon for a touch-up yet. I feel better knowing it's not stripping my already damaged hair too.

Celine B.

Overall rating: 5.0 / 5 from 25 reviews.

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Reviews

Blond Forever

"Love this product. I tried others but this one makes my hair pop in between color treatments."

— Lisa V. (5/5)

Icelandic blonde shampoo

"My silver/blonde hair sparkles with this product. Love it!"

— Carol k. (5/5)

Icelandic Blonde Shampoo

"At an early age my hair turned white & this shampoo has kept it a lovely shade, no tinge of yellow. I constantly receive compliments on its color."

— NCW A. (5/5)

Philip B. Icelandic Blonde Shampoo

"It does a great job in toning my highlights. No staining. My hair does not feel dry. It would be nice to have a purple conditioner to go with it."

— Yettive B. (5/5)

"Super nice packaging and I am sure I will love the shampoo because all natural. Thank you so much"

— Marcy (5/5)

Perfect title.

"The Icelandic Blonde Shampoo or the purple shampoo as I call it is grades above any other of the purple shampoo brands. It's subtle treatment of any brassiness in my blonde is miraculous. The texture of the shampoos along with the beautiful scent is amazing and worth every penny. I love it!!!"

— Pam G. (5/5)

i love this product

"It adds a purple tint to my hair. People are always complimenting my hair color. I wish they still made the Icelandic cream Rinse."

— anita s. (5/5)

Tried them all - THIS IS THE BEST!

"The well-water is disastrous for my blonde locks, but this corrects the tone like a charm. Lathers up great too!"

— Jennifer S. (5/5)

Great!

"Great!"

— Pam W. (5/5)

Back to Gold

"A great between color enhancer."

— Paula S. (5/5)

Q&A

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Icelandic Blonde Shampoo

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